Wine & Facebook
Facebook is vying to be the new leader of the entire inter-web universe. That’s right Google, step aside. With millions of followers and the numbers growing, Facebook is trying to capitalize (even more) on the traffic flowing through its site. Many retailers have Facebook pages and even advertise on Facebook, but that isn’t enough, they want more. Instead of making a customer *gasp* leave Facebook to go shopping, they would be navigated to a store, within the fb realm. This is the newest, hottest way to reach customers. Is it something a winery or wine retailer wants to partake in? It seems inherently wrong that a program that was launched for college students and mostly used by teens could be a venue for selling alcohol. More importantly, or perhaps more relevant at this stage, is Facebook prepared to take on the TTB? Amazon tried to launch a wine category but threw in the towel before ever getting its feet wet. Although most of us run away screaming whenever we hear, TTB, it is possible that Facebook can find some loopholes… ala Paypal perhaps. Only time will tell, and until then feel free to send me a (virtual) bottle of wine.
